Privacy Policy

No ads, no tracking, no dark patterns: Our company puts privacy first. Read the full policy below to find out what this means in practice.

Introduction

When it comes to privacy, GermanBureau.com is different from a lot of other sites on the Web. Everyone promises that they “care about your privacy,” but the platitude often masks industry practices that ultimately invade your privacy.

GermanBureau wants no part in the data-mining economy. Our business model rests on a simple idea: Impress clients with quality services at affordable rates and they’ll keep coming back on their own. We deal with our customers individually, on a personal basis, not at mass-market scale.

That said, the year is 2020 and data matters when you want to make the best website possible. GermanBureau.com uses a basic set of modern tools to ensure adequate security and also to understand what users want. We’ve configured these tools on a privacy-first basis, and we hope you enjoy the default anonymity and light pageloads that come with this approach.

If you’re interested in the fine print, read on. Our privacy policy aims for full transparency on how we obtain, process, and store data on our site.

General Principles

Our policies are governed by German and European laws. This page explains our principles in simple language alongside excerpts from the relevant legal texts, which include:

As a matter of principle, we consider data privacy to be a fight worth fighting in the information age. We stand with non-profit organizations working to strengthen digital rights around the world. To learn more about online privacy in general, we recommend you head over to the Electronic Frontier Foundation and use their tips and tools for a better browsing experience. (Please note that we’re not affiliated with EFF.)

We’ll never ask you to turn off your ad blocker, disable your privacy plugins, or take any other shortcuts around your rights online. In fact, we encourage users to take a proactive approach to their own privacy. You might consider switching to a privacy-centric browser such as the Chromium-based Brave Browser or the non-profit Tor Browser (again, no affiliation). If you’re already active in some other way, we support your efforts to keep the internet open and safe for all.

Anonymous by Default

GDPR Article 5 (1): “Personal data shall be processed lawfully, fairly and in a transparent manner in relation to individuals.”

Anyone can access the public pages on GermanBureau.com without providing personal information. GermanBureau.com relies on anonymized traffic data to understand how users navigate the site, but we make no attempt to identify individual visitors without their express consent. A pop-up dialog alerts new users to the default privacy settings and asks for consent to opt in to non-essential cookies, which are off by default.

It should be said that in practice, the simple act of visiting our website — any website — reveals a certain amount of information about you to various actors along the data stream. This notably includes your IP address and general geographic location, device and browser configuration, internet service provider, and a host of other metrics that aren’t directly linked to your person but may reveal an identifying pattern. Malicious actors can use this information to identify and track unique visitors without consent through fingerprinting and other invasive practices.

GermanBureau.com never engages in fingerprinting, cross-site tracking, or other profiling techniques. For our part, we have no interest in piecing together the data of individual visitors to identify them or harvest their personal information.

Google and You

Naturally, we use third-party analytics to understand how users are navigating our site. However, we’ve configured our tools to collect only anonymous, aggregate data on our site’s traffic. We don’t have access to individual user patterns, and we never track anyone outside of our own domain. If we do post a link that deviates from these guidelines, it will be clearly marked as sponsored or tracked.

If you consent to non-essential cookies on GermanBureau.com, you’ll notice several external cookies placed on your machine by Google Inc. That’s because we use their third-party tool to analyze our web traffic. Because of the way the US tech giant shares its user data across a mind-boggling array of popular platforms, any information you’ve made public on Google-affiliated sites (through your Google account) may end up being transferred to us or processed on our behalf for analytics and marketing. At GermanBureau.com, we’ve configured our web analytics to avoid receiving personally identifiable information via Google and its partners. If we receive such data anyway, we’ll attempt to remove or anonymize it as soon as we notice the error.

Please read the Google Privacy Policy for more information. Be warned, though: It’s a lengthy document — almost twice as long as this text! (For comparison, here’s what their original policy looked like in 1999. With a word count of 635, it was seven times less verbose than the search giant’s current 4,660-word document.)

Microsoft and You

Likewise, we use an analytical tool called Microsoft Clarity to gain insights on how users are navigating our site. Clarity collects information about “user journeys” and shares that data with us in anonymized graphs.

You can learn more about this tool on the Clarity documentation pages at microsoft.com, where you’ll also find the Microsoft privacy policy.

Interacting with Us

GDPR Article 5 (2): “Personal data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes.”

Users may voluntarily decide to interact with our site in ways that could reveal personal information; for example, when a visitor agrees to provide their name and email address to get in touch with us, or when someone enters a contractual agreement by hiring our services.

Any personal information you provide to us via GermanBureau.com (or by other means of direct contact) is stored in our databases for the sole purpose of processing your specific query. This could be a contact request, account registration, or any other user-initiated action. In the absence of a user-consent marker, such data are subject to automatic protocols that will archive and delete database entries after a set period. We regularly review our data retention policies to comply with the legal framework envisioned by Europe’s GDPR.

It bears repeating that we’re not in the data-mining business. That means we’ll never sell, rent, swap, or otherwise authorize a third party to exploit your personal information for commercial gain. Data gathered for our own marketing and analytics are anonymous as described above.

Web-Based Chat with Slack

GermanBureau.com offers a chat client that is integrated into the website. Users may choose to send us an instant message by tapping an on-screen icon to open a chat window. The user is prompted to enter their name and contact information, but this is voluntary. They may then send a message.

Such messages are relayed to a digital workspace on Slack, a team communication platform by Slack Technologies, Inc. (which was acquired by Salesforce in 2020). In addition, we use the website plugin SmallChat by Nicer LLC to integrate the chat client into our website.

All messages received in this manner are stored and processed in accordance with our retention policies outlined under “You Decide How Long We Keep Your Data” below.

Social Media

We maintain several profiles on social-media sites where users can interact with us. These platforms require you to sign in with an account and agree to terms that are typically quite permissive in their handling of personal information. However, you do have some control over the data you share and what happens to it. Each platform offers a privacy center where you can tweak your settings, and we encourage you to set these permissions according to your own needs and beliefs.

As for GermanBureau.com, we may sometimes post those little social-media buttons you see everywhere. Besides being a quick way for users to share content, this type of code allows us to embed off-site content on our own pages. As always, such convenience comes at a price, which is measured in data here; but we try to strike a balance by embedding only a few platforms that are important to our business, and by restricting the scope of user data these platforms share with us.

Still, we feel the need for a word of warning here: When you use embedded social-media buttons, there’s a lot going on in the background. Tech giants like Facebook, Twitter, Google, and others have built their core business on increasingly sophisticated algorithms compiling increasingly detailed online profiles on all of us. In short, the world’s tech giants can extract a lot of information from your actions on social media. While we don’t store any non-consensual information on our own servers, we might benefit from it indirectly if we choose to advertise our services through platforms that use unique identifiers in their own algorithms.

We want to be able to advertise on social media, and so we ask for your forgiveness on this point.

Keeping It Simple

GDPR Article 5 (3): “Personal data shall be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.”

Our website encourages users to reach out to us in pusuit of a business relationship. If you choose to contact us by chat, email, phone, or any other means, we can only assume you’re fine with us storing your contact information for a limited time so that we can communicate with you. If we need additional permissions, we’ll ask first.

Certain pages may prompt you to enter personal information; for example, your name and email address. Such requests are voluntary, and a refusal won’t impact the browsing experience on our site. GermanBureau.com will always seek consent before collecting personal information.

Obviously, this doesn’t apply to information that’s already out there in a published format. Our marketers maintain a cold-calling database with contact information sourced from company websites and other public records. Whenever we use this database to make first contact with a potential client, we’ll explain where we found the data and how to change or remove it from our records.

Cookies

GermanBureau.com uses cookies, including optional non-essential cookies that are off by default, to improve the user experience on our website. These are not your grandmother’s cookies. Rather, they are unique identifiers stored locally as small text files on your device. They help website owners keep track of traffic, usage statistics, and site preferences among other things.

Cookies are generally harmless, but in the wrong hands they can be used to track, profile, and spy on individual users. Malicious websites can use cookies to place illegal identifiers and trackers on your device without you knowing about it. As stated above, GermanBureau.com never uses cookies in this way.

Although GermanBureau.com contains no third-party advertising, analytical tools such as Google Analytics may use third-party cookies for traffic evaluation. This means that any information gathered through cookies may be stored on a Google server located in the United States of America or anywhere else in the world where Google decides to store its data. Google may then use the information to analyze your usage of our site, create reports on related online traffic patterns for us, and provide its own services based on aggregate data collected from millions of users. Google may also transfer this information to other third parties for further processing on their behalf.

To the best of our knowledge, Google is GDPR-compliant in the European Union. If it turns out they’re not, we pledge to switch providers upon learning of the relevant legal ruling.

You Control Your Data

GDPR Article 5 (4): “Personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.

To view, update, or delete the information you’ve shared with us, please send us a short message and tell us what to do with your personal data. At your request, we can supply a complete overview of the information we have on you, and then it’s up to you what happens to it. We can modify or remove individual portions of your data, or you can ask us to delete the entire set.

In general, we reserve the right to verify your identity whenever someone requests a change in your data. This simple security measure acts as a safeguard against unauthorized access, which is good for you and helps us comply with the law. In the future, we’ll be offering more web-based controls for you to easily manage your data on our site. We ask for your patience as we develop an adequate technical solution.

Exceptions

Please note that any emails or messages you send us are retained for archival purposes under our limited data retention policy (see below). If for some reason you’d like to remove all traces of your interactions with us, just let us know and we’ll do what we can.

There are some rare and clearly defined instances in which we have to keep your data without consent; for example, if we get a legitimate court order from law enforcement. In the unlikely event that we retain your data for reasons other than our own, we’ll inform you as permitted by law.

Stay safe out there!

You Decide How Long We Keep Your Data

GDPR Article 5 (5): “Personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals.”

There are generally two options for storing your information with us:

Limited Retention

Under this policy, your data are automatically deleted after a specified time unless you consent to other options. Limited data retention is the default policy for new contacts.

By default, the system scrambles IP address information after three months and deletes the whole dataset after one year.

Example: You request a price quote through our price calculator. The information you submit is stored in our web database, and a copy lands in our email inbox. Three months later, the system anonymizes your IP address; and after one year, it erases your submitted data from our servers and email inbox.

Unlimited Retention

Under this policy, we store your data forever — or rather, for the maximum amount of time permitted by law. We encourage our business partners to opt in to unlimited data retention to facilitate long-term relationships.

Example: You’ve hired us to provide regular services for a multi-year project. Beyond the contractual data, which we’re obliged to retain anyway, we’d like to keep a record of your full contact information and customer insights gleaned from analytics. By allowing us to retain such data indefinitely, you can help us better serve your needs in the future.

Either way, your options are explained clearly at the time of each request. Please note that this doesn’t apply to circumstances where an advance explanation isn’t technically feasible. For example, if you send us a regular email, we have no way of informing you about our privacy policy beforehand. In that case, we have to assume you’re aware of the terms.

How We Protect Your Data

GDPR Article 5 (6): “Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

Even the most low-traffic site is subject to daily intrusion attempts by automated bots, fake crawlers, impostors, and other shady online actors. That’s just how the internet works. We’ve deployed several trusted plugins to protect our website and its visitors from spam and malicious attacks. Without getting into the details, we can assure you that we’re doing everything in our power to keep your data safe.

The internet comes with inherent security risks. For this reason, GermanBureau.com is unable to guarantee unconditional protection from unauthorized access by third parties. To the best of our abilities, we’ve taken reasonable steps to protect the privacy rights and digital safety of our online visitors.

GermanBureau.com is powered by WordPress, and we rely on community programmers who develop open-source security tools for anyone to use. These professional-grade products are typically licensed to individuals and small businesses at low cost or free of charge. We at GermanBureau.com are endlessly grateful to the community for providing the resources that make this website possible (and affordable).

Questions and Feedback

We’re working to provide a fuller set of online privacy controls for our visitors. Until then, to withdraw your consent, simply close all instances of GermanBureau.com on your device and clear your browser cache including cookies. Most browsers will let you do that on a per-site basis (to avoid deleting desirable cookies from other providers). Once the data has been cleared from your device, our servers will treat you as a new visitor if you decide to revisit our site.

If you have any questions about our privacy policy, please contact us and we’ll make every effort to address your concerns in a timely manner. Thanks for reading!