Making sense of sustainable business with a healthy dose of skepticism
The world is going green, from jobs in renewable energy to sustainable investment and eco-friendly business strategies. Germany is at the cutting edge of this mega-trend, with companies new and old seeking to capitalize on the growing worldwide demand for sustainable products and services.
But experience has also shown that the "green" label can be nothing more than a marketing ploy. As US companies and the federal government invest billions of dollars in these emerging markets, the topic has become more relevant than ever.
With hard-hitting reports and a healthy dose of skepticism, GermanBureau helps your readers and listeners make sense of the new Green Economy.